BRAND PARTNERSHIP
Align your brand with an undefeated British champion on the way up. Brand Partner puts your name in the story — on the kit, in the content, and in front of a growing, engaged audience.
It's All Metrics
An undefeated record and a verified, engaged following turn attention into measurable return for every partner on board.
500K+
Undefeated professional record
36.1K
Verified IG followers
2M+
ENGAGEMENT
900K+
VIEWS
2MILLION+
ROYSTON BARNEY-SMITH AKA 'SUGAR BOY ROY' HAS AMASSED 100K+ FOLLOWERS ACROSS ALL SOCIAL MEDIA CHANNELS INCLUDING 2 MILLION+ VIEWS AND CHANNEL ENGAGEMENTS, PLUS GLOBAL EXPOSURE ACROSS DAZN, TNT AND BBC SPORT.
JOIN UR COMMERCIAL PARTNERSHIP PROGRAMME TODAY
BRAND PARTNERSHIP X SUGARBOYROY
BRAND PRESENCE
Logo & brand presence
Logo on official Sugar Boy fight-week and training apparel
Brand placement across social content (Instagram, TikTok, YouTube)
Logo on the official Sugar Boy website with link to your site
Inclusion in the official partner wall / sponsor reel
EXPOSURE
Content &
exposure
Featured in fight build-up and announcement content
Behind-the-scenes and training content integration
Post-fight thank-you and results content tagging
Access to professionally shot imagery and video for your own channels
YOUR DIGITAL HOME
REPORTING &
VALUE
Dedicated partner section on the Sugar Boy website telling your story alongside his
Ongoing presence, not a one-off post
Exposure and engagement summary so you can see the value delivered
Creative support and cross posting of your brand on social media
We Build commercial Value
Every partnership package is built from four core engines, each designed to grow your visibility as Sugar Boy grows his.
Dedicated Partner
Pages
Your own branded page pairing your story with his, built once and reused as you grow.
Dynamic Content Placement
Your brand featured across fight, training, and behind-the-scenes content as it's published.
Campaign & Activation Support
Coordinated pushes around fight weeks and announcements to maximize your moments.
Scalable StructureD GROWTH
A partnership framework that expands with him, no rebuilds, no starting over.
Thanks. We'll be in touch shortly.
Start the Conversation
Tell us about your brand and where you want to show up, we'll follow up with a tailored partnership proposal.
