CORPORATE PARTNERSHIP
The flagship tier. Corporate Partnership is front-and-centre association with Sugar Boy — prime brand placement, fight-night hospitality, and a genuine strategic relationship as he moves toward the world stage.
For established companies wanting premium visibility, hospitality, and a deeper commercial relationship.
It's All Metrics
An undefeated record and a verified, engaged following turn attention into measurable return for every partner on board.
500K+
Undefeated professional record
36.1K
Verified IG followers
2M+
ENGAGEMENT
900K+
VIEWS
2MILLION+
ROYSTON BARNEY-SMITH AKA 'SUGAR BOY ROY' HAS AMASSED 100K+ FOLLOWERS ACROSS ALL SOCIAL MEDIA CHANNELS INCLUDING 2 MILLION+ VIEWS AND CHANNEL ENGAGEMENTS, PLUS GLOBAL EXPOSURE ACROSS DAZN, TNT AND BBC SPORT.
JOIN UR COMMERCIAL PARTNERSHIP PROGRAMME TODAY
COMMERCIAL X SUGARBOYROY
PREMIUM BRAND PRESENCE
Logo & brand presence
Prime logo placement on fight shorts / robe / ring-walk apparel (highest visibility position)
Featured "Corporate Partner" status across all channels and the website
Priority placement on the partner wall, above brand-partner tier
Brand integration in broadcast-facing and press content where permitted
VIP
FIGHT NIGHT & HOSPITALITY
Fight tickets to Sugar Boy's bouts (allocation scaled to package)
Premium / ringside hospitality (where available)
Access to fight-week events and open workouts
VIP guest invitations for your clients or staff
GROWTH MECHANISMS
CONTENT & CAMPAIGNS
Priority integration across video, social, and fight-week content
Partner-led campaign or activation tied to a fight or key moment
Co-branded content produced with the Sugar Boy media team
First right of refusal on new content formats and placements
YOUR BRAND
Logo & brand presence
Logo on official Sugar Boy fight-week and training apparel
Brand placement across social content (Instagram, TikTok, YouTube)
Logo on the official Sugar Boy website with link to your site
Inclusion in the official partner wall / sponsor reel
EXPOSURE
Content &
exposure
Featured in fight build-up and announcement content
Behind-the-scenes and training content integration
Post-fight thank-you and results content tagging
Access to professionally shot imagery and video for your own channels
YOUR DIGITAL HOME
REPORTING &
VALUE
Premium dedicated partner page on the website | full story, campaign embeds, and links
Exposure and engagement summary so you can see the value delivered
Creative support and cross posting of your brand on social media
Long-term presence built to grow as the profile grows
Detailed performance reporting | reach, engagement, and campaign metrics for real ROI
Strategic input on activation ideas
We Build commercial Value
Every partnership package is built from four core engines, each designed to grow your visibility as Sugar Boy grows his.
Dedicated Partner
Pages
Your own branded page pairing your story with his, built once and reused as you grow.
Dynamic Content Placement
Your brand featured across fight, training, and behind-the-scenes content as it's published.
Campaign & Activation Support
Coordinated pushes around fight weeks and announcements to maximize your moments.
Scalable StructureD GROWTH
A partnership framework that expands with him, no rebuilds, no starting over.
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Start the Conversation
Tell us about your brand and where you want to show up, we'll follow up with a tailored partnership proposal.
